Kirkus
“Through examples of what fractals are and what they aren’t, this photo essay introduces a complex mathematical idea in a simple, inviting way. Using a straightforward text and eye-catching photographs, the Campbells start with the familiar: spheres, cones, cylinders—shapes readers can find and readily name in their environments. But then they move on to the more elaborate forms: a head of broccoli, the flower of a Queen Anne’s lace, a tree. … For visual learners, this is a particularly accessible demonstration of an intriguing concept.”